How can you incorporate your business blog to your marketing plan

4 min readJan 11, 2022

A blog for business is an important element of a well-designed marketing strategy. Blogs can help you remain relevant in the market as well as be an expert and increase the number of visitors who visit your site. Many struggle to incorporate their blog within their overall marketing strategy. This article will discuss the ten ways your blog’s content could be utilized to boost its success.

1. Create a blog with the name of your business

It is important to ensure that the blog’s title is a reference to the name of your company. The blog must include the name of your business for example, like Baker & Company. It can help users navigate to the right place. This will help you build the visibility of your brand and increases your online presence for prospective customers.

2. Include social media sharing icons in each post.

When you publish a blog post it is crucial that readers are eager to share blog post with their family and friends and also other online users. Include the social sharing button for blog posts. Users can share posts effortlessly across all their social networks.

3. Promote your business advertisements on Facebook, Twitter, and other social media sites

There are a variety of social media platforms to promote your blog posts on. Also, you must make sure that your blog posts are promoted. The most effective way to do this is to work with Facebook or Twitter so that people are able to immediately view your blog posts. You can also promote your business on other social media platforms like Instagram.

4. Keep abreast of the latest trends in SEO/blogging through following industry blogs

It is crucial to keep up-to-date with SEO and blog developments so that you can make sure your blog’s content is relevant. Marketing Land, Search Engine Journal and Moz Blog are some of the most effective places to begin this process. You’ll get fresh ways to integrate the blog in your overall marketing plan.

5. Write articles which are pertinent and helpful for your intended audience.

It is crucial to create blogs that you feel are pertinent to your audience. If you share the same passions to those of your audience it is likely that they’ll be able to share and interact with your blog content. Make sure you include ideas and topics that are relevant to those in your field. This can boost the engagement of users and the amount of traffic you can get to your blog posts.

6. Integrate an RSS feed into your site

A few people may want to sign up and receive notifications when your blog’s posts are changed. RSS is an effective tool since people can sign up to receive updates directly from your site without having to go back to it. Simply put an RSS button or link on every page on your website. It’s simple and fast!

7. Create an Email List for Subscribers

It is possible to integrate your blog into your marketing strategy by making an electronic mailing list. The list allows users who frequently visit your website to sign up to receive emails and be informed of notifications. The subscribe button or the form can be located on the left and top of each page. This will make it easier to connect with your site.

8. Include an CTA on every blog post to motivate readers’ actions

CTAs are able to be added to each blog article. CTAs can encourage readers once they’ve read the post. You can invite them to join your mailing list to receive more information or buy your products. It is possible to add the link to each blog post or even a button to inform people what next steps to take.

9. Upload videos, photos or infographics along with other information about your products or services.

Another option for integrating your business blog to your marketing strategy is to post images and videos as well in infographics that showcase the products or services. It can be done via social media as well as in blog posts. Being able to see clearly the products that people are purchasing can help them make an educated decisions about what is the best option for them.

10. Keep your blog consistent in its content

Your blog’s content must be consistent in order to ensure that your blog attracts readers. It is crucial to publish regular content every week or even every day, if you can. If people come to your website and browse through your content, they’ll be able to observe that there’s always something new. It could be that you feel there isn’t any change when you only update once or twice. This could result in users becoming bored.

This can be accomplished with the help of an editor calendar that outlines the steps that must be done prior to when a social media posting goes live. This will ensure there is a deadline, and lets everyone be involved, e.g., Guest posters can complete their work on time!